Dallas-based semi-private jet service JSX is getting a newly revamped home at Love Field.
JSX entered into a long-term lease for a 72,000-square-foot space built by Delta Air Lines in the 1950s, just north of the Frontiers of Flight Museum at Love Field. JSX plans to move its headquarters and customer and maintenance operations from its current location at 8555 Lemmon Ave., starting in April and finishing in October.
“We love to smell jet fuel,” said Alex Wilcox, CEO and co-founder of JSX. “We love to go out and talk to our customers every day, talking to our crew members every day and see the operation you know firsthand on a regular basis.”
JSX stands for “joyful, simple, experience.” The carrier sells tickets on its 30-seat Embraer jets, which it owns 77 of, with 37 currently flying. The carrier has 1,000 employees, with about 250 in Dallas. Nearly 90 flights a week run out of Love Field, the company said, and it is looking to grow more.
Wilcox said he plans to bring 100 new jobs to the new hangar over the course of the next year. He was a founding executive of JetBlue Airways and a former president and chief operating officer of Kingfisher Airlines until 2006.
JSX’s private terminals allow passengers to arrive just 20 to 30 minutes before their scheduled flight.
On about half of JSX’s fleet, there is newly installed Wi-Fi called StarLink that allows passengers to reach up to 200 megabytes per second, Wilcox said. A product of Elon Musk’s rocket manufacturer SpaceX, StarLink on JSX planes was given the Federal Aviation Administration’s stamp of approval to let passengers take Zoom, Google Meet or even FaceTime calls in the air. JSX and SpaceX announced a partnership in December.
“You’re not going sitting right next to somebody who’s having a board meeting, you’re going to be on the other side of the airplane from them,” Wilcox said. “With that space, and of course the natural noise in the airplane, it gives us the opportunity to let our customers actually continue to engage with their workplaces as they would as if they were at their own desk.”
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He said the JSX planes can have 30 people simultaneously on Zoom meetings from the air. In about a month, he said, the carrier plans to launch the services nationwide.
JSX airfares vary by destination and the time traveling, but a one-way flight from Dallas to Austin can run anywhere from $129 to $259, according to its website. It flies 43 routes across 22 North American markets, including a new international service to Cabo San Lucas and new networks in Colorado and Florida. Later this year, the carrier is looking to add Martha’s Vineyard and Portland, Maine, to the mix of destinations.
The carrier is partnered with JetBlue and United Airlines. JSX moved its headquarters from California to Dallas in 2018.
Wilcox wants to reiterate that JSX is not a “private jet.”
“It’s not a super exclusive thing,” Wilcox said. “Anyone is welcome on JSX ... this is not an elitist organization. This is absolutely something that is for everyone.”
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