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NUTELLA® TEAMS UP WITH WILLIAMS SONOMA® TO MAKE MORNINGS SPECIAL WITH VIRTUAL COOKING CLASSES - Food & Beverage Magazine - Food & Beverage Magazine

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Nutella®, The Original Hazelnut Spread® is teaming up with leading specialty cookware retailer, Williams Sonoma, to help make breakfast even more special with a series of five virtual cooking classes. Each class brings to life creative ways to make breakfast that much more special with Nutella, giving families opportunities to create moments together and bond over shared experiences in the kitchen. Beginning March 18th, consumers will be able to register for live sessions on www.williams-sonoma.com, as well as across Nutella’s FacebookTwitter and Instagram pages.

As at-home cooking continues to be a popular activity of choice, and with many events still postponed, the debut partnership safely brings people together in celebration of breakfast time. Nutella has made it a mission to delight fans with new and different ways to enjoy Nutella with the people they love. Now, the brand is encouraging consumers to enjoy their breakfast and brunch with the hazelnut spread in a variety of interactive ways, including:

  • April 10th: Pancake Party (with Chefs Brooke Williamson and Melissa King): From the classic and fluffy to the Insta-famous, this is a crash course in making all things pancake.
  • May 1st: Family Breakfast (with Chef Timothy Hollingsworth): Chef Timothy teaches parents and kids how to whip up delicious breakfast food that the whole family will love.
  • May 22nd: Crepes (with Chefs Hart Hoffman and Belle English): Viewers will learn how to prepare the most decadent crepes recipes ever to be dreamed up.
  • June 12th: Southern Breakfast (with Chef Matt Bolus): Chef Matt demonstrates tips and tricks for making Southern Breakfast staples with a special Nutella twist!
  • July 10th: Birthday Breakfast (with Amirah Kassem of FLOUR SHOP): The celebrity chef teaches fans her favorite Nutella recipes to celebrate birthdays delectably at home.

“Nutella is always looking for new ways to make breakfast time easy and exciting. These virtual classes will empower families nationwide with unique Nutella-centric recipes that put a fresh spin on morning meals,” said Todd Midura, Vice President of Marketing at Nutella North America, Ferrero. “We’re thrilled to partner with Williams Sonoma and expand our reach to bring even more people together around the breakfast table.”

Tickets are $5 per event, or $20 for the full series of 5 events and can be purchased at www.williamssonomabreakfastclub.squadup.com! All proceeds benefit No Kid Hungry in their fight to end childhood hunger in America. Additionally, the first 1,000 people who use the code NUTELLA will receive a free class.

For more breakfast time inspiration, follow Nutella on FacebookTwitter, and Instagram. Visit Nutella.com to stay up-to-date on the latest brand updates.

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March 25, 2021 at 04:52AM
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NUTELLA® TEAMS UP WITH WILLIAMS SONOMA® TO MAKE MORNINGS SPECIAL WITH VIRTUAL COOKING CLASSES - Food & Beverage Magazine - Food & Beverage Magazine
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